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About Us

The Arcade Story

 

Arcade Consulting is a advertising & marketing consultancy with a passion for children’s media. We specialize in advising responsible digital products and content for kids. We work with all studios, media producers, OTT & VOD digital content providers & independent artists & writers, mobile & multi-platform gaming studios, mobile/app developers, children’s scriptwriters, immersive technologists, ad agencies, major brands, media channels, brand sponsorship agencies, and researchers & policymakers to promote kid-safe, smart and consumer-ready content. We provide creative & business strategic planning and safe-targeting practices, project-based advisement, creative quality checks, copywriting, scriptwriting, storyboard editing, on-site script reviews, and shooting advisement, advertising development, campaign creations, producers and account and project management, and PR consultative assistance. We run workshops for teams, plus, we provide individual team member project consulting. Arcade is headed by Catherine Halprin, CEO, and Children’s Media Consultant.

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Ask Arcade about:

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Kid-safe Media Greenlighting

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Online Production

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Scriptwriting, Quality Control & Development

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Digital Literacy and Design Ethics

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Digital Media, TV, and Advertising for Kids

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Immersive Technologies for Children

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Tech Engagement in the Home

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Government Compliance, Guidelines, and Media Safety

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Reporting Analysis of Children and their Response to Media

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Let’s Talk

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International product compliance and testing, Image courtesy of Kmart.

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Image courtesy of Mightier.

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The Core Team

Arcade Consulting wouldn’t be able to bring our passion for great brand experiences plus kid-safe content that sells without the dedication from ALL of our team.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][team_member image_url=”1273″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”Catherine Halprin” job_position=”CEO; Children’s Media Consultant”][divider line_type=”No Line” custom_height=”30″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][team_member image_url=”1424″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”Nat Jones” job_position=”Executive Creative Director, At-Large”][divider line_type=”No Line” custom_height=”30″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][team_member image_url=”1425″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”Arturo Montaño” job_position=”Executive Account Director”][divider line_type=”No Line”][/vc_column_inner][/vc_row_inner][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”30″][vc_column_text]

Get to know Catherine:

Arcade Consulting is the brainchild of Catherine Halprin, its Founder, CEO & Children’s Media Consultant. Part-Creative Producer, part-Strategic Development & Distribution Lead, Catherine is a former advertising executive, magazine journalist, and Production Creative Director who has spent the majority of her almost 20+ year career surrounding herself with children’s media, new technologies, digital media products, and global brands. Catherine holds a Master’s Degree in Strategic Communication, Advocacy, with Degrees in Journalism, Product Development & Marketing, and a Certificate in Negotiations, plus, deep knowledge of privacy, compliance and global policy regarding children and children’s media. She is an award-winning Broadcast Creative, a tech-enthusiast, advertising & digital media expert, and mom of two.

Catherine is also an advisor for the Children’s Media Institute,  for their Children’s Media Institute 2020 Diversity Curriculum and Guidelines Project, a project that strives to bring diversity into children’s programming from the crew to the content. She also sits on the Advisory Group for Tech for Good, Canada, where she is currently working on children’s privacy, surveillance and consent bill implementation with the Standards Canadian Council (SCC). In addition, Catherine and Arcade Consulting are proud members of The Fair Play Alliance where she collaborates with Gaming Industry Professionals on measures and ways to keep gaming fair, fun, and safe for all! Catherine brings her experience & knowledge together to form Arcade Consulting -the place for content producers, providers & content creators to grow their base and keep their kids safe online.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”652″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”650″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][vc_column_text]

Children’s Multiplatform Advocate+ Entertainment Strategist

After augmented reality (AR) mobile game development projects for clients like Sony and Taco-Bell, work with ed-tech initiatives through Facebook, Ai integration with Amazon Alexa and advertising and marketing campaign developments for brands such as Fisher-Price, Mattel, and T-Mobile & Illumination Studios with McDonald’s kids, plus, animations, esports and video game launches, Catherine knew she understood the fine art of combining technology with gamification principles and product development.

“I am a digital technology expert and children’s media consultant. That means I’m pro-tech AND pro-kid. I believe the two can live together in harmony, not in harm.”
Catherine Halprin

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Arcade Consulting + Bumperlist.com +CMI = Arcade’s Visionsystem, futureproofing children’s content.

Bumperlist.com & CMI, along with Arcade, ensure they are preventing,  solving, educating, and promoting positivity towards children’s media issues by helping studios to better understand their target while enabling them to create a safer, more diverse media world. We refer to it, as, “Arcade’s Vision [Eco]system”.  Today’s lens for tomorrow’s view.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” text_align=”left” class=”ab-k-bech”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

The Children’s Media Institute (CMI)

In 2020, Arcade decided to expand into the diversity & inclusion space by partnering with The Children’s Media Institute (CMI), a diversity-first production and consulting studio. Now, clients can feel confident in Arcade’s full capacity to create, develop, advertise, track, target, and model diversity in children’s programming, including for future generations of BIPOC/BAME populations.[/vc_column_text][image_with_animation image_url=”1251″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”10″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

Bumper

When deciding if a title is “kid-safe” as a consumer there are many sites, experts, and places you could turn to. But how do you know who to trust? What if the title you’re looking up or that your child wants to play or is in to, isn’t on your trusted site list? What if it’s not from your country so you don’t even know how to learn about it? Meet Bumper, bumperlist.com. A one-stop, one-site solution to providing accurate, consolidated, and global reviews straight to your hand in an instant. Algorithm-free. Multi-search solution with an easy to understand guide.[/vc_column_text][image_with_animation image_url=”941″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”3px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”10″][/vc_column_inner][/vc_row_inner][divider line_type=”No Line” custom_height=”30″][divider line_type=”No Line” custom_height=”30″][/vc_column][/vc_row]