About Us

The Arcade Story

 

Arcade Consulting is a advertising & marketing consultancy with a passion for children’s media. We specialize in advising responsible digital products and content for kids. We work with all studios, media producers, OTT & VOD digital content providers & independent artists & writers, mobile & multi-platform gaming studios, mobile/app developers, children’s scriptwriters, immersive technologists, ad agencies, major brands, media channels, brand sponsorship agencies, and researchers & policymakers to promote kid-safe, smart and consumer-ready content. We provide creative & business strategic planning and safe-targeting practices, project-based advisement, creative quality checks, copywriting, scriptwriting, storyboard editing, on-site script reviews, and shooting advisement, advertising development, campaign creations, producers and account and project management, and PR consultative assistance. We run workshops for teams, plus, we provide individual team member project consulting. Arcade is headed by Catherine Halprin, CEO, and Children’s Media Consultant.

Ask Arcade about:

Kid-safe Media Greenlighting

Online Production

Scriptwriting, Quality Control & Development

Digital Literacy and Design Ethics

Digital Media, TV, and Advertising for Kids

Immersive Technologies for Children

Tech Engagement in the Home

Government Compliance, Guidelines, and Media Safety

Reporting Analysis of Children and their Response to Media

International product compliance and testing, Image courtesy of Kmart.

Image courtesy of Mightier.

The Core Team

Arcade Consulting wouldn’t be able to bring our passion for great brand experiences plus kid-safe content that sells without the dedication from ALL of our team.

Catherine Halprin

CEO; Children's Media Consultant

Nat Jones

Executive Creative Director

Alex Washington

VP, Development & Producer

Arturo Montaño

Executive Account Director

Get to know Catherine:

Arcade Consulting is the brainchild of Catherine Halprin, it’s original Founder, CEO & Children’s Media Consultant. Catherine is a former advertising executive, magazine journalist, and Creative Director who has spent the majority of her almost 20+ year career surrounding herself with children’s media, new technologies, digital media products, and global brands. Catherine holds a Master’s Degree in Strategic Communication, with Degrees in Marketing, Journalism & Certificates in Parenting, and Digital Media Law. She is an award-winning Digital Creative, a tech-enthusiast, advertising & digital media expert, and mom of two.

Catherine is also the Co-Founder  of the Children’s Media Institute, where she serves as a production CSO & Guidelines Director for the Children’s Media Institute 2020 Diversity Curriculum and Guidelines Project, a project that strives to bring diversity into children’s programming from the crew to the content. She also sits on the Advisory Board for Tech for Good, Canada, where she is currently working on children’s privacy laws and implementation. Catherine brings her experience & knowledge together to form Arcade Consulting -the place for content producers, providers & content creators to grow their base and keep their kids safe online.

Children’s Advocate+ Media Strategist

After augmented reality (AR) mobile game development projects for clients like Sony and Taco-Bell, work with ed-tech initiatives through Facebook, Ai integration with Amazon SMB, and advertising and marketing campaign development for brands such as Fisher-Price, Mattel, and McDonald’s kids, Catherine knew she understood the fine art of combining technology with gamification principles and product development.

“I am a digital technology advocate and children’s media consultant. That means I’m pro-tech AND pro-kid. I believe the two can live together in harmony, not in harm.”
Catherine Halprin

CMI +Arcade Consulting + OTT First = Our Children’s Visionsystem

These two entities together, along with Arcade, ensure they are preventing,  solving, educating, and promoting positivity towards children’s media issues by helping studios to better understand their target while enabling them to create a safer, more diverse media world. We refer to it, as the “The Media Vision [Eco]system”.  Today’s lens for tomorrow’s view.

The Children’s Media Institute (CMI)

In 2020, Arcade decided to expand into the diversity & inclusion space by partnering with The Children’s Media Institute (CMI), a diversity-first production and consulting studio. Now, clients can feel confident in Arcade’s full capacity to create, develop, advertise, track, target, and model diversity in children’s programming, including for future generations of BIPOC/BAME populations.

OTT FIRST

When asked to promote General Audience, diverse and independent titles in the VOD and gaming-VOD/Mobile worlds, OTT First steps forward in an effort to provide brand, service, and VOD partnerships in a whole new way. Think dinner, a movie, and transportation(if needed) all curated, ordered, and provided from one redeemable marketplace, one app. We call them “micro entertainment experiences ”  and they turn any evening into an occasion to be remembered.