Welcome to Arcade Consulting

Concept to screen, and everything in between!

Toyetics & Products | Cross-channel Placement | Gaming, Streaming & Audio Extensions | Original IP

Arcade is a full-service strategic entertainment agency plus, a kidtech & children’s media consultancy that specializes in taking titles from early-stage development through distribution by providing brand building recommendations, marketing positioning, channel and product placements PLUS, responsible engagement recommendations, including safe strategic marketing campaigns for any form of content that could be heard, played or watched by kids.

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If you’re looking for Non-Entertainment Business & Brand Consulting, try our founder’s sister business: Catherine Halprin Consulting.

Keep it kid-safe

We know Brands & We Know Kids. We know how to speak to them, how to create for them, and how to market to them safely. We also know kids pay 72% more attention to what the adults are doing when given the chance. That means wanting to watch the wrong content or play teen games, mature games, and not-for-them games. We help guide content creators, plus, gaming companies on how to make their titles fun for grownups and safe for kids.

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”Catherine showed my entire team how to think more responsibly about children and what they are exposed to in a typical week online.

Mark Linquist, BEMore Games.

”Arcade Consulting is one of the most creative and smart marketing agencies around! Honestly, if you're creating experiences for the children's market, call them!

Lisa Manning, FCB.

For Kid Marketers & Product Makers

When you create targeted messages that are also good for kids, you’re creating marketing that works hard for you and your audience. We’ll sit down with your team to learn about your goals and help you to develop or streamline your marketing and strategic approach for the children’s market.

For Small-Shop Content Creators: OTT & Online

Combining what educators know about learning retention and what media makers know about engaging viewers, we help develop digital media that find new ways of educating and engaging kids & teen audiences that are both entertaining and informative, delivered through any platform, on any subject, and at any time.

For Children’s Studios Showrunners & Producers

When you have a new kids’ show in development, you need a team you can trust to help it grow and reach its audience.  The best way to create content & products that are good for children is to do it right in the early stages of content testing and development. Together with our team of researchers, psychologists, and consultants, we can work with you to make sure your products are kid-safe and kid-craved.

Our Mission

To change the way studios and media companies market their titles to kids by promoting the healthy consumption and development of child-conscientious programming. This establishes positive media engagement habits so that later on, kids can grow up to be media-savvy adults.

Arcade is supported by a group of Children’s Media Specialists, Gaming and Digital Consultants, Children Advertising Professionals, Media Law Advisors, and Creative Writers who give technology and media producers their need-to-know advice. We help you produce products that resonate and make it to the fulfillment stage, be it gamifying educational content, promoting a new show or video game, marketing a new toy, or releasing a new children’s book.

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Press Play To Continue

Are you ready for a challenge? I bet your audience is.

From applying safe gaming principles to playing with in-game messaging, we’ll help you get that project to the finish line.

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International Compliance
for Children’s Media

When it comes to media, using the right words to move your product forward will deliver it to the right people at the right time. But using the wrong words directed at children, won’t only damage your business, it could put your project on pause, with no greenlight in sight. That’s why, when it comes to scripts for kids, whether it’s a TV pilot, videogame storyboard, or mobile app, we make sure that what you say will be both fun for and safe. Ensuring that you understand regulatory compliance and standards for your market distribution needs is one of our areas of focus.

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Kidtech Market & Trend Analysis

From kidfluencers to kidtech knowing and understanding what drives children and teens to repeat engagement is at the heart of every good piece of media. As technology evolves, so do the ways children encounter and interact with it. The delivery might change but the message result should stay the same: this is positive, healthy, and good for me and/or my child.

What makes a child know something is worth their time is when it speaks to them. The “you get me” factor is the reason why one message works and another falls flat. We get that which is why at Arcade, we get them. We understand what children today respond to and what will be driving education, entertainment, and social adoption, for programming today and what’s next to be expected through our unique use of predictive and global reporting analysis.

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Marketing Strategies for all

What sets our strategic direction apart is that we move products forward by using ethical marketing techniques, and are innovators in the field of gaming smart-switches, positive kidtech, and immersive technologies for children.

We test our methods. We use an evidence-based approach to advise in a direction that promotes a child’s healthy cognitive development and emotional well-being. It just makes sense. By keeping kids’ viewing and content choices smart and safe we, help studios and kid creators grow their market reach and revenue while promoting the healthy growth of their viewers too.

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We’ve worked with some of the best over the years.

work with us

Would you like to add your expertise to advancing our kids’ future media experiences together?

Learn more about working with us and how we can make children’s media, products, and marketing a more positive industry to be in.

Current Openings

SPONSORED PARTNER SHOWCASE:

Make your next project as diverse as can be.

CMI | Exclusively Inclusive Entertainment

  • A production company + education, and consulting agency aimed at putting diverse faces both behind and in front of the camera
  • A push for more equality and diversity in gaming, including women, disability communities, and BIPOC/BAME populations.
  • A global-based kidtech/media-focused diversity literacy curriculum
  • Expert reports, interviews, advice, and workshops
  • A showcase of diversity-first kid-friendly titles in gaming, OTT, and educational programming
  • BIPOC/BAME Tech Trends for Kids
Exclusively Inclusive Entertainment
CMI: The Children’s Media Institute

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